About Us
Who We Are
Drink Less for Your Breasts is a bold, equity-driven campaign to confront one of the most underrecognized public health threats facing women today: the link between alcohol and breast cancer.
Launched by the Public Health Institute (PHI) and supported by the U.S. Alcohol Policy Alliance (USAPA) and a broad network of state coalitions, the campaign exists to inform, empower, and protect. It is the only campaign of its kind focused on reaching women across the U.S. with life-saving, science-based information—and transforming awareness into long-lasting policy change.
Our two-pronged strategy combines:
Campaign
A national media and storytelling campaign to elevate the science and give voice to women’s lived experiences with alcohol, health, and prevention.
Advocacy
A state-level advocacy initiative that supports coalitions working to advance alcohol cancer-warning label legislation, starting with 5–8 lead states.
Together, these efforts are designed to shift social norms, reduce preventable harms, and ensure that no woman is left in the dark about the cancer risks of alcohol.
Our Core Partners
Public Health Institute (PHI)
One of the largest and most innovative public health nonprofits in the U.S., PHI serves as the campaign’s backbone organization. With over 50 years of experience advancing health equity, PHI brings:
Strategic and operational leadership
Deep communications, media, and evaluation capacity
National networks in women’s health, cancer prevention, and substance use policy
PHI previously launched the original Drink Less for Your Breasts campaign in California with funding from the California Breast Cancer Research Program. The campaign reached more than 500,000 people, earned international media coverage, and received overwhelming public support.
U.S. Alcohol Policy Alliance (USAPA)
USAPA is the nation’s premier advocacy organization focused on evidence-based alcohol policies. USAPA:
Provides technical assistance and strategic coaching to state partners to pass and implement proven alcohol control laws
Connects researchers, policymakers, and grassroots advocates to accelerate change
Translates research to practice for on-the-ground action
Through this campaign, USAPA will guide and support the state-level push for alcohol warning label legislation focused on cancer risk.
Meet the Team Behind the Campaign
This bold, evidence-based campaign is led by a dynamic group of public health leaders, alcohol policy advocates, and communications experts. Together, we bring decades of experience in health equity, strategic advocacy, and community mobilization.
Priscilla Martinez-Matyszczyk, PhD
Priscilla is Deputy Scientific Director at the Alcohol Research Group/Public Health Institute and Director of the National Alcohol Survey. She led the Drink Less for Your Breasts campaign and served on the HHS panel informing the 2025 2030 drinking guidelines.
Alicia Sparks, PhD
Alicia is a public health expert in alcohol policy and prevention. She has worked across government agencies, foundations, and nonprofit sectors to translate research to practice and advocate for policy change, and is a former chair of the U.S. Alcohol Policy Alliance.
Pamela Trangenstein, PhD
Pamela is a scientist at the Alcohol Research Group with 15+ years working in substance use research and policy. She leads projects on alcohol harms, retail environments, and policy impact, and advises governments and national organizations.