We’ve been researching alcohol—how we drink, why we drink, what it does to our bodies, and how it affects our lives—for a long, long, long time. In fact, our organization, the Alcohol Research Group (ARG) at the Public Health Institute, is over 60 years old. And in that time, while we’ve been measuring people’s drinking and trying to figure out how it impacts our health, we realized that, even though we’re publishing papers and giving presentations and talking about alcohol’s effects, not everyone knows that alcohol really isn’t good for you. Like, in any way.

And this is particularly true when it comes to alcohol and breast cancer. Even some of our team members (we’re looking at you, Diane) didn’t know that alcohol is a risk factor for breast cancer. And we thought, how is that possible when the evidence is thirty years old? Yes, that old! It’s shocking that no one is talking about this. So we decided we had to.

We had to let people know. Especially young women so they can choose for themselves whether they want to drink and how much to drink. Without all the facts, how do you make an informed choice? You can’t. And that’s not fair or right.

So we got to work and developed this campaign to let young women (and hopefully, their moms and aunts and grandmothers, too!), know that alcohol increases your risk of breast cancer.

Check out the resources page for all the research behind the campaign, get the facts, then share the message.