Intro text 1
Something about breast cancer and alcohol that introduces new visitors to the concept. Maybe says what's on the site?

Intro text 2
Something about breast cancer and alcohol that introduces new visitors to the concept. Maybe says what's on the site?

Intro text 3
Something about breast cancer and alcohol that introduces new visitors to the concept. Maybe says what's on the site?

Placeholder for the Risk Graph

No more Latin!

But what does “risk” really mean? Risk is confusing. It can be hard to understand how likely it is that a particular thing might happen to you. So let’s play a little game of…

“What are the Odds?”

Guess which one is more likely.

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Losing your life on a rollercoaster?

Nope! You’re more likely to just lose your lunch. Only a 1 in 300 million chance.

or

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Getting a deadly blow from a falling coconut?

Yep! You have about a 1 in 270 million chance of death by coconut. Enjoy your tropical vacation!

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Death by cow?

Nope! Your odds of getting murdered by a cow are only 1 in 164 million. Mooove along.

or

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A fatal encounter with a vending machine?

Yep! You have a 1 in 112 million chance of dying in a vending machine-related accident — probably worth the risk for that bag of chips, though.

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Getting attacked by a bear?

Yep! You have a 1 in 2.1 million chance that your encounter with a bear will be… unbearable.

or

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Getting stung to death by murder hornets?

Nope! You only have a 1 in 2.5 million chance that murder hornets will do you in. And that’s only if you live in Japan. For now.

Getting pulverized by an asteroid?

Nope! You only have a 1 in 1,600,000 chance of the sky falling, Chicken Little.

or

Falling off a cruise ship?

Yep! You have a 1 in 850,000 chance of falling overboard. Bon Voyage!

Getting injured by a toilet?

Yep! You have a 1 in 10,000 chance of a toilet-related injury. Don’t say we didn’t warn you.

or

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Being struck by lightning?

Nope! You only have a 1 in 15,300 chance of being struck by lightning. Don’t forget your key and kite!

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Being born left-handed?

Nope! You only have a 1 in 10 chance of being a lefty (and struggling with zippers, and scissors, and can openers…).

or

Getting breast cancer?

Yes. 1 out of every 8 women will develop breast cancer in her lifetime. Alcohol increases your risk.

Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women. About 1 in 8 women will develop invasive breast cancer in her lifetime. Alcohol increases that risk.

What does it mean to you?

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Between 4-10% of breast cancer cases each year are thought to be due to alcohol use (we got this estimate from this paper). We used the middle of that range—7%—and multiplied it by 276,480, the estimated number of new breast cancer cases in 2020 (we got this estimate here). That equals 19,354.